Newborn Swaddle

The first step to achieving deeper sleep and a more regular routine starts with our award-winning Swaddle Up. Trusted by millions worldwide, our Swaddle Up helps your baby sleep peacefully—so everyone can sleep like a baby.

More about Swaddle Up™ Swaddle Up™ FAQs
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Showing 1 - 36 of 68 results
Swaddle Up™ 1.0 TOG Cotton Olive Moon Swaddle Up™ 1.0 TOG Cotton Olive Moon
1.0 TOG | 68-75°F
Swaddle Up™
Olive Moon Original Cotton
$34.95
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Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle
1.0 TOG | 68-75°F
Swaddle Up™
Powder Pink Twinkle Original Cotton
$34.95
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Save $20.85
Swaddle Up Starter Bundle 1.0 TOG | Blush Cherries | Buff Lunar | Pink Twinkle Swaddle Up Starter Bundle 1.0 TOG | Blush Cherries | Buff Lunar | Pink Twinkle

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Swaddle Up™ 1.0 TOG Cotton Gray Swaddle Up™ 1.0 TOG Cotton Gray
Swaddle Up™ 1.0 TOG Cotton Gray
1.0 TOG | 68-75°F
Swaddle Up™
Gray Original Cotton
$34.95
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1.0 TOG | 68-75°F
Swaddle Up™
Gray Original Cotton
$34.95
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Bundle Up & Save Big!

From newborn to toddler, shop special offers on all your baby sleepwear needs.
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From newborn to toddler, shop special offers on all your baby sleepwear needs.
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New
Swaddle Up™ 1.5 TOG Cotton Olive Twigs Swaddle Up™ 1.5 TOG Cotton Olive Twigs
Swaddle Up™ 1.5 TOG Cotton Olive Twigs
1.5 TOG | 64-72°F
Swaddle Up™
Olive Twigs Cotton Fleece
$37.95
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1.5 TOG | 64-72°F
Swaddle Up™
Olive Twigs Cotton Fleece
$37.95
New
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Swaddle Up Starter Bundle - Dusty Blue Swaddle Up Starter Bundle - Dusty Blue
1.0 TOG | 68-75°F
Swaddle Up™ Starter Bundle
Dusty Blue Dreamer Original Cotton
$104.85
$85.00
Save $19.85
Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth
1.0 TOG | 68-75°F
Swaddle Up™
Tan Houndstooth Original Cotton
$34.95
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Blush Cherries Swaddle Up™ 1.0 TOG Viscose from Bamboo Blush Cherries
1.0 TOG | 68-75°F
Swaddle Up™
Blush Cherries Viscose from Bamboo
$37.95
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Swaddle Up Starter Bundle | 1.0 | Deep Olive | Gray | Denim Swaddle Up Starter Bundle | 1.0 | Deep Olive | Gray | Denim
1.0 TOG | 68-75°F
Swaddle Up™ Starter Bundle
Deep Olive & Gray & Denim Original Cotton
$104.85
$85.00
Save $19.85
Swaddle Up™ 1.0 TOG Cotton Deep Olive Swaddle Up™ 1.0 TOG Cotton Deep Olive
1.0 TOG | 68-75°F
Swaddle Up™
Deep Olive Original Cotton
$34.95
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
New
Swaddle Up™ 1.5 TOG Cotton Oatmeal Twigs Swaddle Up™ 1.5 TOG Cotton Oatmeal Twigs
1.5 TOG | 64-72°F
Swaddle Up™
Oatmeal Twigs Cotton Fleece
$37.95
New
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Swaddle Up Starter Bundle | 2.5 TOG | Storm Blue Pebbles | Olive Bees | Oatmeal Bees Swaddle Up Starter Bundle | 2.5 TOG | Storm Blue Pebbles | Olive Bees | Oatmeal Bees
2.5 TOG | 61-68°F
Swaddle Up™ Starter Bundle
Storm Blue, Olive & Oatmeal Quilted Cotton
$128.85
$110.00
Save $18.85

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
Limited Edition
Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar
Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar
1.0 TOG | 68-75°F
Swaddle Up™
Buff Lunar Organic Cotton
$37.95
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1.0 TOG | 68-75°F
Swaddle Up™
Buff Lunar Organic Cotton
$37.95
Limited Edition
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Swaddle Up™ 1.0 TOG Cotton Denim Swaddle Up™ 1.0 TOG Cotton Denim
Swaddle Up™ 1.0 TOG Cotton Denim
1.0 TOG | 68-75°F
Swaddle Up™
Denim Original Cotton
$34.95
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1.0 TOG | 68-75°F
Swaddle Up™
Denim Original Cotton
$34.95
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New
Newborn Starter Gift Bundle | Swaddle Up, Towel, Wash Cloth, Burp Cloths, Bibs | Houndstooth Newborn Starter Gift Bundle | Swaddle Up, Towel, Wash Cloth, Burp Cloths, Bibs | Houndstooth
Newborn Starter Gift Bundle | Swaddle Up, Towel, Wash Cloth, Burp Cloths, Bibs | Houndstooth
1.0 TOG | 68-75°F
Newborn Gift Bundle
White Houndstooth Cotton
$99.75
$85.00
View product details
1.0 TOG | 68-75°F
Newborn Gift Bundle
White Houndstooth Cotton
$99.75
$85.00
New
Swaddle Up™ 1.0 TOG Cotton Oatmeal Swaddle Up™ 1.0 TOG Cotton Oatmeal
Swaddle Up™ 1.0 TOG Cotton Oatmeal
1.0 TOG | 68-75°F
Swaddle Up™
Oatmeal Original Cotton
$34.95
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1.0 TOG | 68-75°F
Swaddle Up™
Oatmeal Original Cotton
$34.95
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Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Swaddle Up™ 1.0 TOG Cotton Powder Blue Twinkle Swaddle Up™ 1.0 TOG Cotton Powder Blue Twinkle
1.0 TOG | 68-75°F
Swaddle Up™
Powder Blue Twinkle Original Cotton
$34.95
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New
Newborn Gift Bundle | Swaddle Up, Towel, Wash Cloth | Houndstooth Newborn Gift Bundle | Swaddle Up, Towel, Wash Cloth | Houndstooth
Swaddle Up™ 1.0 TOG Cotton White Dreamer Swaddle Up™ 1.0 TOG Cotton White Dreamer
1.0 TOG | 68-75°F
Swaddle Up™
White Dreamer Original Cotton
$34.95
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Swaddle Up™ 1.0 TOG Cotton Dusty Blue Swaddle Up™ 1.0 TOG Cotton Dusty Blue
1.0 TOG | 68-75°F
Swaddle Up™
Dusty Blue Original Cotton
$34.95
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Save $18.85
Swaddle Up Starter Bundle | 2.5 TOG | Rose Pebbles | Olive Bees | Oatmeal Bees Swaddle Up Starter Bundle | 2.5 TOG | Rose Pebbles | Olive Bees | Oatmeal Bees
2.5 TOG | 61-68°F
Swaddle Up™ Starter Bundle
Rose, Olive & Oatmeal Quilted Cotton
$128.85
$110.00
Save $18.85
Swaddle Up™ 1.0 TOG Cotton Navy Swaddle Up™ 1.0 TOG Cotton Navy
Swaddle Up™ 1.0 TOG Cotton Navy
1.0 TOG | 68-75°F
Swaddle Up™
Navy Original Cotton
$34.95
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1.0 TOG | 68-75°F
Swaddle Up™
Navy Original Cotton
$34.95
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Millions of Parents Worldwide Now
83% of parents noted getting more sleep with their baby in the Swaddle Up™
Millions of Parents Worldwide Now
83% of parents noted getting more sleep with their baby in the Swaddle Up™
Millions of Parents Worldwide Now
83% of parents noted getting more sleep with their baby in the Swaddle Up™
Swaddle Up™ 2.5 TOG Cotton Olive Bees Swaddle Up™ 2.5 TOG Cotton Olive Bees
Swaddle Up™ 2.5 TOG Cotton Olive Bees
2.5 TOG | 61-68°F
Swaddle Up™
Olive Bees Quilted Cotton
$42.95
View product details
2.5 TOG | 61-68°F
Swaddle Up™
Olive Bees Quilted Cotton
$42.95
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Save $17.85
Swaddle Up Starter Bundle | 1.0 TOG | White Rainbow Dream | Olive Moon | Oat Swaddle Up Starter Bundle | 1.0 TOG | White Rainbow Dream | Olive Moon | Oat
1.0 TOG | 68-75°F
Swaddle Up™ Starter Bundle
White, Olive & Oat Original Cotton
$104.85
$90.00
Save $17.85
Swaddle Up™ 2.5 TOG Cotton Oatmeal Bees Swaddle Up™ 2.5 TOG Cotton Oatmeal Bees
2.5 TOG | 61-68°F
Swaddle Up™
Oatmeal Bees Quilted Cotton
$42.95
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Swaddle Up™ 1.0 TOG Cotton Dusty Pink Swaddle Up™ 1.0 TOG Cotton Dusty Pink
1.0 TOG | 68-75°F
Swaddle Up™
Dusty Pink Original Cotton
$34.95
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Save $18.85
Swaddle up Starter Bundle 1.5 | 2.5 TOG | Oat Twigs | Olive Bees | Storm Blue Pebbles Swaddle up Starter Bundle 1.5 | 2.5 TOG | Oat Twigs | Olive Bees | Storm Blue Pebbles
Swaddle up Starter Bundle 1.5 | 2.5 TOG | Oat Twigs | Olive Bees | Storm Blue Pebbles
1.5 TOG | 64-72°F 2.5 TOG | 61-68°F
Swaddle Up Starter Bundle
Oatmeal, Olive & Storm Blue Cotton Fleece & Quilted Cotton
$123.85
$105.00
View product details
1.5 TOG | 64-72°F 2.5 TOG | 61-68°F
Swaddle Up Starter Bundle
Oatmeal, Olive & Storm Blue Cotton Fleece & Quilted Cotton
$123.85
$105.00
Save $18.85
Swaddle Up™ 1.0 TOG Viscose from Bamboo Mist Blue Boats Swaddle Up™ 1.0 TOG Viscose from Bamboo Mist Blue Boats
1.0 TOG | 68-75°F
Swaddle Up™
Mist Blue Boats Viscose from Bamboo
$37.95
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Swaddle Up™ 0.2 TOG Cotton Soft Blue Swaddle Up™ 0.2 TOG Cotton Soft Blue
Swaddle Up™ 0.2 TOG Cotton Soft Blue
0.2 TOG | 75-81°F
Swaddle Up™
Soft Blue Cotton
$32.95
View product details
0.2 TOG | 75-81°F
Swaddle Up™
Soft Blue Cotton
$32.95
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Save $19.85
Swaddle Up Starter Bundle Deep Olive Swaddle Up Starter Bundle Deep Olive
1.0 TOG | 68-75°F
Swaddle Up™ Starter Bundle
Deep Olive Dreamer Original Cotton
$104.85
$85.00
Save $19.85
Swaddle Up™ 1.0 TOG Cotton Cobalt Paperbirds Swaddle Up™ 1.0 TOG Cotton Cobalt Paperbirds
1.0 TOG | 68-75°F
Swaddle Up™
Cobalt Paperbirds Original Cotton
$37.95
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream Lemons Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream Lemons
1.0 TOG | 68-75°F
Swaddle Up™
Cream Lemons Viscose from Bamboo
$37.95
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Save $18.85
Swaddle up Starter Bundle 1.5 | 2.5 TOG | Oat Twigs | Olive Bees | Rose Pebbles Swaddle up Starter Bundle 1.5 | 2.5 TOG | Oat Twigs | Olive Bees | Rose Pebbles
Swaddle up Starter Bundle 1.5 | 2.5 TOG | Oat Twigs | Olive Bees | Rose Pebbles
1.5 TOG | 64-72°F 2.5 TOG | 61-68°F
Swaddle Up Starter Bundle
Oatmeal, Olive & Rose Cotton Fleece & Quilted Cotton
$123.85
$105.00
View product details
1.5 TOG | 64-72°F 2.5 TOG | 61-68°F
Swaddle Up Starter Bundle
Oatmeal, Olive & Rose Cotton Fleece & Quilted Cotton
$123.85
$105.00
Save $18.85
Swaddle Up™ 1.0 TOG Cotton Charcoal Big Sky Swaddle Up™ 1.0 TOG Cotton Charcoal Big Sky
1.0 TOG | 68-75°F
Swaddle Up™
Charcoal Big Sky Original Cotton
$37.95
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“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark
Swaddle Up™ 2.5 TOG Cotton Storm Blue Pebbles Swaddle Up™ 2.5 TOG Cotton Storm Blue Pebbles
2.5 TOG | 61-68°F
Swaddle Up™
Storm Blue Pebbles Quilted Cotton
$42.95
Quick add
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Save $ 13.85
Swaddle Up Starter Bundle 0.2 TOG | Olive | White you are my | Soft Blue Swaddle Up Starter Bundle 0.2 TOG | Olive | White you are my | Soft Blue
0.2 TOG | 75-81°F
Swaddle Up™ Starter Bundle
Olive, White & Soft Blue Cotton
$98.85
$85.00
Save $ 13.85
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Swaddle FAQs

Why Swaddle Up™?
Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies. Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing. SELF-SOOTHING = MORE SLEEP.
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
A TOG Rating is a number which tells you how warm a garment will keep your baby. The higher the number, the warmer your little one will be when wearing the garment. This means higher TOG ratings keep your baby warm during colder winter months, while lower TOG ratings keep your baby cool in the hotter summer season. For more on TOGs and which is the right TOG for your baby, click here to read our blog post on TOG.
What size Swaddle Up™ Transition Bag/Suit should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age. The Swaddle Up™ Transition Bag/Suit range is available in three sizes: Medium (Suitable for 13-19lbs), Large (Suitable for 19-24lbs), and Extra Large (Suitable for 24-31lbs).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies.
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Our global award-winning Swaddle Up™ for swaddling newborns

Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP design of SWADDLE UP™ replicates your baby's behavior in the womb, allowing the natural ARMS UP position & allows them to place their hands to the mouth for true SELF-SOOTHING. Made from soft, cozy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.

Why Choose Our Newborn Swaddle


Swaddling is a gentle, proven way to help your baby feel safe, settled, and ready for sleep. By mimicking the familiar feeling of the womb, a newborn swaddle offers soothing comfort that can promote deeper, more restful sleep from day one.

Our signature arms up swaddle design allows your baby to sleep in a natural position with their arms by their face so they can self-soothe while still feeling secure. Eliminating the need for extra layers or long fabric wraps, our Swaddle Up™ offers an easy-to-use solution that is ideal for following Safe Sleep Guidelines. Made from premium breathable fabrics that can help regulate your baby's temperature, our swaddles for newborns are also gentle on delicate skin making them the perfect sleep solution all year round.

Comfort, Safety & Ease – All in One Baby Swaddle

Our baby swaddles are designed to do more than just wrap - they support your baby’s natural sleep rhythms and developmental needs. The unique arms up design allows for natural movement while helping reduce (not eliminate) the startle reflex, so your baby stays calm and settled for longer stretches, safely.

Each infant swaddle is made from breathable fabrics that help regulate temperature, with a range of TOG options for every season. From lightweight summer layers to snug winter warmth, you can swaddle with confidence all year round.

Features like a two-way zipper make nighttime changes a breeze, while the hip-healthy shape supports safe development from day one. Best of all, swaddling becomes a consistent part of your baby’s sleep routine, helping build strong sleep cues that support long-term sleep habits.

Whether you're preparing for your first night home or trying to establish a calming bedtime ritual, our swaddles for newborns are here to make every moment easier.

Shop the Right Swaddle for Your Newborn

When dressing your baby for sleep, always follow a tog and layering guide that is suitable for your sleep environment. For less confusion and more cozy cuddles, our winter newborn swaddles are a warm, soft and snug solution for a perfect nap or nighttime sleep. Or if you’re in a warmer climate and wondering how to dress your baby in the heat – our summer swaddles are lightweight and breathable, ideal for taking the stress out of sleep time.

If your baby is starting to show signs of rolling, fear not! Your routine doesn't need to be affected and choosing a transitional swaddle that allows your baby to gently and gradually move from arms-up to arms-out sleep, whilst still feeling that snug secure swaddle feeling, is the ticket to bedtime bliss.