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Make Sleep Simple

The Genius Newborn to Toddler Sleep System

As world leaders in sleep innovation, we understand the importance of sleep for you and your baby. That's why we've tailored our one-of-a-kind designs across every chapter of a young child's life.

Our three stage approach makes sleeping as easy as A-B-Zzzz!

Sleep starts here

A breakthrough swaddling solution to help your new baby settle quickly and establish a peaceful sleep routine.


Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique arms UP design of our SWADDLE UP™ replicates your baby's behavior in the womb, allowing the natural arms up position and movement of their hands to the mouth to truly self-soothe.

View Stage 1

These swaddles are great! I recommend them to everyone having a baby. They are a MUST HAVE item! My little man would just burst out of wraps so we had to use a swaddle. I tried another brand but he didn't seem to sleep so well. The SWADDLE UP helped him to settle himself as he could still get to his hands.

Sarah, Sydney

Grow to love sleep

The simplest solution to transition your baby from SWADDLE UP™ to arms free – all while maintaining your baby's cherished sleep routine.


The SWADDLE UP 50/50™ TRANSITION BAG is designed to grow with your baby. When your baby first shows signs of rolling, just zip off one wing allowing one arm to be free and the other swaddled. A few nights later, simply zip off the other wing allowing both arms to be free.

View Stage 2

This product was amazing for helping our 7 month old out of his wrap into a sleeping bag. He got used to sleeping arms up, then one out, then both, all within two weeks. Every time someone asks how to transition their child I ALWAYS recommend the 50/50.


Sleep sound & secure

Do away with blankets that come off in the night. Sleep soundly knowing that your child will stay comfortable & snug all night long in one of our beautifully made sleeping bags.


Our LOVE TO DREAM SLEEP BAG™ is a premium & roomy wearable blanket, for comfort & warmth during sleep time. A ‘Onesie’ wearable blanket with built in legs & feet, our LOVE TO DREAM SLEEP SUIT™ allows for comfort & warmth during sleep time & playtime.

View Stage 3

We are Love To Dream™

Innovation is at the heart of all our products. Pioneering the unique arms UP™ design, we reinvented the age old method of traditional swaddling. We have now helped millions of babies around the world to get a good night's sleep.

As every new mom and dad knows, becoming a parent can present some terrifying challenges - but at Love To Dream™ sleep is the one thing we've made simple. Quality sleep for your baby is our expertise, so rest assured, we have the answer you've been looking for.

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These are real reviews from real Love To Dream customers