Stage 1: Newborn & Swaddling

The first step to achieving deeper sleep and a more regular routine starts with our award-winning Swaddle Up. Trusted by millions worldwide, our Swaddle Up helps your baby sleep peacefully—so everyone can sleep like a baby.

More about Swaddle Up™ Swaddle Up™ FAQs
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TOG | Temperature
(17)
(39)
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Age | Size
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(68)
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(18)
(14)
(3)
(1)
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(69)
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(55)
(4)
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(1)
(1)
Color
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(18)
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Showing 1 - 36 of 69 results
Swaddle Up™ 1.0 TOG Cotton Denim Swaddle Up™ 1.0 TOG Cotton Denim
Swaddle Up™ 1.0 TOG Cotton Denim
1.0 TOG | 68-75°F
Swaddle Up™
Denim Original Cotton
$34.95
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1.0 TOG | 68-75°F
Swaddle Up™
Denim Original Cotton
$34.95
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Swaddle Up™ 1.0 TOG Cotton Gray Swaddle Up™ 1.0 TOG Cotton Gray
Swaddle Up™ 1.0 TOG Cotton Gray
1.0 TOG | 68-75°F
Swaddle Up™
Gray Original Cotton
$34.95
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1.0 TOG | 68-75°F
Swaddle Up™
Gray Original Cotton
$34.95
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Swaddle Up Starter Bundle 1.0 TOG | Blush Cherries | Buff Lunar | Pink Twinkle Swaddle Up Starter Bundle 1.0 TOG | Blush Cherries | Buff Lunar | Pink Twinkle

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Swaddle Up™ 1.0 TOG Cotton Deep Olive Swaddle Up™ 1.0 TOG Cotton Deep Olive
1.0 TOG | 68-75°F
Swaddle Up™
Deep Olive Original Cotton
$34.95
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Bundle Up & Save Big!

From newborn to toddler, shop special offers on all your baby sleepwear needs.
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Bundle Up & Save Big!

From newborn to toddler, shop special offers on all your baby sleepwear needs.
Shop Bundles
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Swaddle Up™ 1.0 TOG Cotton Olive Moon Swaddle Up™ 1.0 TOG Cotton Olive Moon
1.0 TOG | 68-75°F
Swaddle Up™
Olive Moon Original Cotton
$34.95
New
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New
Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth
1.0 TOG | 68-75°F
Swaddle Up™
Tan Houndstooth Original Cotton
$34.95
New
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New
Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle
1.0 TOG | 68-75°F
Swaddle Up™
Powder Pink Twinkle Original Cotton
$34.95
New
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Swaddle Up™ 1.0 TOG Cotton Dusty Pink Eclipse Swaddle Up™ 1.0 TOG Cotton Dusty Pink Eclipse
1.0 TOG | 68-75°F
Swaddle Up™
Dusty Pink Eclipse Original Cotton
$34.95
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Swaddle Up™ 1.0 TOG Cotton Navy Swaddle Up™ 1.0 TOG Cotton Navy
Swaddle Up™ 1.0 TOG Cotton Navy
1.0 TOG | 68-75°F
Swaddle Up™
Navy Original Cotton
$34.95
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1.0 TOG | 68-75°F
Swaddle Up™
Navy Original Cotton
$34.95
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Swaddle Up Starter Bundle | 1.0 | Deep Olive | Gray | Denim Swaddle Up Starter Bundle | 1.0 | Deep Olive | Gray | Denim
1.0 TOG | 68-75°F
Swaddle Up™ Starter Bundle
Deep Olive & Gray & Denim Original Cotton
$104.85
$85.00
Save $19.85

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
New
Swaddle Up™ 1.0 TOG Viscose from Bamboo Blush Cherries Swaddle Up™ 1.0 TOG Viscose from Bamboo Blush Cherries
1.0 TOG | 68-75°F
Swaddle Up™
Blush Cherries Viscose from Bamboo
$37.95
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Swaddle Up™ 1.0 TOG Cotton Powder Blue Twinkle Swaddle Up™ 1.0 TOG Cotton Powder Blue Twinkle
1.0 TOG | 68-75°F
Swaddle Up™
Powder Blue Twinkle Original Cotton
$34.95
New
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream
Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream
1.0 TOG | 68-75°F
Swaddle Up™
Cream Viscose from Bamboo
$37.95
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1.0 TOG | 68-75°F
Swaddle Up™
Cream Viscose from Bamboo
$37.95
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New
Swaddle Up™ 1.0 TOG Viscose from Bamboo Mist Blue Boats Swaddle Up™ 1.0 TOG Viscose from Bamboo Mist Blue Boats
1.0 TOG | 68-75°F
Swaddle Up™
Mist Blue Boats Viscose from Bamboo
$37.95
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream Lemons Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream Lemons
1.0 TOG | 68-75°F
Swaddle Up™
Cream Lemons Viscose from Bamboo
$37.95
New
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New Limited Edition
Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar
Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar
1.0 TOG | 68-75°F
Swaddle Up™
Buff Lunar Organic Cotton
$37.95
View product details
1.0 TOG | 68-75°F
Swaddle Up™
Buff Lunar Organic Cotton
$37.95
New Limited Edition
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Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Save $ 13.85
Swaddle Up Starter Bundle 0.2 TOG | White you Are my | Blush | Rose Swaddle Up Starter Bundle 0.2 TOG | White you Are my | Blush | Rose
0.2 TOG | 75-81°F
Swaddle Up™ Starter Bundle
White, Blush & Rose Cotton
$98.85
$85.00
Save $ 13.85
Swaddle Up™ 1.0 TOG Viscose from Bamboo Olive Stars & Moon Swaddle Up™ 1.0 TOG Viscose from Bamboo Olive Stars & Moon
1.0 TOG | 68-75°F
Swaddle Up™
Olive Stars & Moon Viscose from Bamboo
$37.95
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Swaddle Up™ 1.0 TOG Cotton Oatmeal Swaddle Up™ 1.0 TOG Cotton Oatmeal
Swaddle Up™ 1.0 TOG Cotton Oatmeal
1.0 TOG | 68-75°F
Swaddle Up™
Oatmeal Original Cotton
$34.95
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1.0 TOG | 68-75°F
Swaddle Up™
Oatmeal Original Cotton
$34.95
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Swaddle Up™ 0.2 TOG Cotton Rose Swaddle Up™ 0.2 TOG Cotton Rose
Swaddle Up™ 0.2 TOG Cotton Rose
0.2 TOG | 75-81°F
Swaddle Up™
Rose Cotton
$32.95
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0.2 TOG | 75-81°F
Swaddle Up™
Rose Cotton
$32.95
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Swaddle Up™ 1.0 TOG Cotton Dusty Pink Swaddle Up™ 1.0 TOG Cotton Dusty Pink
1.0 TOG | 68-75°F
Swaddle Up™
Dusty Pink Original Cotton
$34.95
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Swaddle Up™ 0.2 TOG Cotton Light Blue Swaddle Up™ 0.2 TOG Cotton Light Blue
Swaddle Up™ 0.2 TOG Cotton Light Blue
0.2 TOG | 75-81°F
Swaddle Up™
Light Blue Cotton
$32.95
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0.2 TOG | 75-81°F
Swaddle Up™
Light Blue Cotton
$32.95
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Millions of Parents Worldwide Now
83% of parents noted getting more sleep with their baby in the Swaddle Up™
Millions of Parents Worldwide Now
83% of parents noted getting more sleep with their baby in the Swaddle Up™
Millions of Parents Worldwide Now
83% of parents noted getting more sleep with their baby in the Swaddle Up™
Swaddle Up™ 1.0 TOG Cotton Dusty Blue Swaddle Up™ 1.0 TOG Cotton Dusty Blue
1.0 TOG | 68-75°F
Swaddle Up™
Dusty Blue Original Cotton
$34.95
Quick add
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Save $ 13.85
Swaddle Up Starter Bundle 0.2 TOG | Olive | White you are my | Soft Blue Swaddle Up Starter Bundle 0.2 TOG | Olive | White you are my | Soft Blue
0.2 TOG | 75-81°F
Swaddle Up™ Starter Bundle
Olive, White & Soft Blue Cotton
$98.85
$85.00
Save $ 13.85
Swaddle Up™ 1.0 TOG Cotton White Dreamer Swaddle Up™ 1.0 TOG Cotton White Dreamer
1.0 TOG | 68-75°F
Swaddle Up™
White Dreamer Original Cotton
$34.95
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New
Swaddle Up™ 0.2 TOG Cotton Soft Blue Swaddle Up™ 0.2 TOG Cotton Soft Blue
Swaddle Up™ 0.2 TOG Cotton Soft Blue
0.2 TOG | 75-81°F
Swaddle Up™
Soft Blue Cotton
$32.95
View product details
0.2 TOG | 75-81°F
Swaddle Up™
Soft Blue Cotton
$32.95
New
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New
Swaddle Up™ 0.2 TOG Cotton Blush Swaddle Up™ 0.2 TOG Cotton Blush
Swaddle Up™ 0.2 TOG Cotton Blush
0.2 TOG | 75-81°F
Swaddle Up™
Blush Cotton
$32.95
View product details
0.2 TOG | 75-81°F
Swaddle Up™
Blush Cotton
$32.95
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Swaddle Up™ 1.0 TOG Cotton Cobalt Paperbirds Swaddle Up™ 1.0 TOG Cotton Cobalt Paperbirds
1.0 TOG | 68-75°F
Swaddle Up™
Cobalt Paperbirds Original Cotton
$37.95
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Swaddle Up™ 1.0 TOG Cotton Charcoal Big Sky Swaddle Up™ 1.0 TOG Cotton Charcoal Big Sky
1.0 TOG | 68-75°F
Swaddle Up™
Charcoal Big Sky Original Cotton
$37.95
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Swaddle Up™ 1.0 TOG Cotton Light Pink Jumbo Animal Swaddle Up™ 1.0 TOG Cotton Light Pink Jumbo Animal
1.0 TOG | 68-75°F
Swaddle Up™
Light Pink Jumbo Animal Original Cotton
$37.95
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Save $20.85
Swaddle Up Starter Bundle 0.2 | 1.0 TOG | Soft Blue | Mist Blue Boats | Blue Twinkle Swaddle Up Starter Bundle 0.2 | 1.0 TOG | Soft Blue | Mist Blue Boats | Blue Twinkle
Swaddle Up Starter Bundle 0.2 | 1.0 TOG | Soft Blue | Mist Blue Boats | Blue Twinkle
0.2 TOG | 75-81°F 1.0 TOG | 68-75°F
Swaddle Up™ Starter Bundle
Blue Cotton, Viscose from Bamboo & Original Cotton
$105.85
$85.00
View product details
0.2 TOG | 75-81°F 1.0 TOG | 68-75°F
Swaddle Up™ Starter Bundle
Blue Cotton, Viscose from Bamboo & Original Cotton
$105.85
$85.00
Save $20.85
Swaddle Up™ 1.0 TOG Cotton White Rainbow Dream Swaddle Up™ 1.0 TOG Cotton White Rainbow Dream
1.0 TOG | 68-75°F
Swaddle Up™
White Rainbow Dream Original Cotton
$37.95
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Swaddle Up™ 0.2 TOG Cotton Olive Swaddle Up™ 0.2 TOG Cotton Olive
Swaddle Up™ 0.2 TOG Cotton Olive
0.2 TOG | 75-81°F
Swaddle Up™
Olive Cotton
$32.95
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0.2 TOG | 75-81°F
Swaddle Up™
Olive Cotton
$32.95
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Marle Blue Time and Space Swaddle Up™ 1.0 TOG Viscose from Bamboo Marle Blue Time and Space
1.0 TOG | 68-75°F
Swaddle Up™
Marle Blue Time and Space Viscose from Bamboo
$37.95
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“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark
Swaddle Up™ 0.2 TOG Cotton White You Are My Swaddle Up™ 0.2 TOG Cotton White You Are My
Swaddle Up™ 0.2 TOG Cotton White You Are My
0.2 TOG | 75-81°F
Swaddle Up™
White You Are My Cotton
$32.95
View product details
0.2 TOG | 75-81°F
Swaddle Up™
White You Are My Cotton
$32.95
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Swaddle Up™ 2.5 TOG Cotton Olive Bees Swaddle Up™ 2.5 TOG Cotton Olive Bees
Swaddle Up™ 2.5 TOG Cotton Olive Bees
2.5 TOG | 61-68°F
Swaddle Up™
Olive Bees Quilted Cotton
$42.95
View product details
2.5 TOG | 61-68°F
Swaddle Up™
Olive Bees Quilted Cotton
$42.95
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Swaddle FAQs

Why Swaddle Up™?
Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies. Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing. SELF-SOOTHING = MORE SLEEP.
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
A TOG Rating is a number which tells you how warm a garment will keep your baby. The higher the number, the warmer your little one will be when wearing the garment. This means higher TOG ratings keep your baby warm during colder winter months, while lower TOG ratings keep your baby cool in the hotter summer season. For more on TOGs and which is the right TOG for your baby, click here to read our blog post on TOG.
What size Swaddle Up™ Transition Bag/Suit should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age. The Swaddle Up™ Transition Bag/Suit range is available in three sizes: Medium (Suitable for 13-19lbs), Large (Suitable for 19-24lbs), and Extra Large (Suitable for 24-31lbs).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies.
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Our global award-winning Swaddle Up™ for swaddling newborns

Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP design of SWADDLE UP™ replicates your baby's behavior in the womb, allowing the natural ARMS UP position & allows them to place their hands to the mouth for true SELF-SOOTHING. Made from soft, cozy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.