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Certified by the International Hip Dysplasia Institute, our patented, award winning SWADDLE UP™ is a breakthrough swaddling solution to help your baby settle and establish a peaceful sleep routine, FROM DAY ONE™. Unlike traditional swaddles which keep a baby's arms by their side or across their chest, the natural ARMS UP™ design of SWADDLE UP™, allows your baby to safely bring their hands to their mouth for true SELF-SOOTHING™ which means more sleep for the whole family. Oh and did we mention that vs a traditional swaddle wrap it’s a whole lot faster and simpler to use, especially at 3am.