Privacy Policy UPDATE

At Love Tto Dream™, we respect your privacy and are committed to meeting our privacy obligations including, where applicable, U.S. data privacy laws.

Little Beings Pty Ltd trading as Love To Dream™ ("Love to Dream", "We", "Our", or "Us") is responsible for data regarding your use of the lovetodream.com/us-en website.

This website is not intended for use by individuals under the age of eighteen (18) years. and we do not knowingly collect personal data relating to children. This website is intended for use by adults. We do not knowingly collect personal information directly from individuals under the age of eighteen (18). As part of providing our products and services, we collect certain information about your child (such as your child's date of birth or due date, and where applicable their name) that you, as the account holder, choose to provide to us. We use this information to personalise your experience, such as recommending age-appropriate products and content, and it is protected in the same way as your own personal information.

If we make changes to our Privacy Policy we will notify you by updating it on our website. Should you need to contact us please write to:

Data Protection Officer
Little Beings PTY LTD, ABN: 1513 7054 641, trading as Love To Dream™
East Village Shopping Centre, T54, Level 3, 2-4 Defries Ave
Zetland 2017, NSW Sydney Australia
Email: privacy@lovetodream.com

This privacy notice was last updated on [DATE].

What information do we collect and why?

We collect personal data, which is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly with you. We collect personal information directly from you and automatically as you engage our website.

Information You Provide to Us

• Account information. When you sign up for an account, we collect your personal identifiers (name, address, email address and phone number). Depending on how you interact with us, we may also collect your child's date of birth or due date, your child's name (including via our mobile app), whether you are purchasing as a parent or as a gift, and your phone number's country or region. Why? To improve efficiency in the processing of purchases, to personalise your experience with age-appropriate content, and to allow us to notify you about the status of your order.
• Billing information. When you purchase a product, we will collect your personal identifiers (name, email address, billing address, shipping address, and phone number), sales history and delivery details when you make a purchase. Please note, we do not process your payment, we use a third-party payment processor, AydenAdyen. Why? To enable you to purchase goods and have them delivered to you.
• Subscribe to our newsletter. When you subscribe to our newsletter, you will need to provide us with personal identifiers (name and email address). Why? We use this information to send you news on new products and keep you updated with company news.
• Participate in surveys. When you participate in our surveys, you will need to provide us with your personal identifiers (name, email address, and phone number). Why? We use this information to better our products and address any issues.
• Review our product. If you decide to review our product(s), you will need to provide us with your personal identifiers (name and email address). Why? We use this information to improve our product.

If you subscribe to our newsletter, agree to participate in our surveys, competitions or promotions and/or provide a review for our product(s) and volunteer your personal data (e.g. an email address) for any of those or similar purposes, you also agree to receive marketing messages relating to Love Tto Dream™ and/or its products, including by email or social media.

Why? To promote our products to you and keep you up to date. If you decide you no longer want to receive marketing emails, you may click the "unsubscribe" link provided with each email. Please note that we will continue to send you emails necessary to your account, or any assistance you request. Otherwise, you can request that we stop by writing to the Data Protection Officer at the email or address above.

Contact us. When you contact us, you provide your personal identifiers (name, email address, phone number). We also maintain customer service requests and notes or details explaining what you asked and how we responded. Why? This helps us to improve our customer service processes and products.

Information Collected Automatically

Cookies. In addition to the personal information you provide, we use cookies and similar technologies to automatically collect information from you when you use our website. Information collected automatically is for usage information, device information, and location information. Usage information includes your time of visit to the Website, pages visited, search terms, actions taken, how much time you spend on each page, transactions and payment method and amount, or customer objects throughout the Website and frequency of access. Device information includes information about the device you use to access our Website, such as browser type, browser language, hardware model, operating system, and your preferences. Location information includes your location, which may be determined through your IP address. We also use other analytics and user-experience tools, which may include session recording or heatmap tools, to help us understand how visitors use our website.

Why? To improve your visit to our site. We use usage information to: (i) conduct analytics; (ii) enhance user experience; (iii) prevent fraudulent use of the Website; and (iv) diagnose and repair errors. We use device information to (i) conduct analytics; (ii) enhance user experience; (iii) prevent fraudulent use of the Website; (iv) diagnose and repair errors; (v) remember your preferences; and (vi) provide enhanced functionality.

To collect this information, the Website utilizes essential, performance, analytics, and advertising cookies. We use the information collected through these cookies to: (i) conduct analytics to improve the Website and enhance user experience; (ii) conduct interest-based advertising and measure the effectiveness of our advertising campaigns; (iii) prevent fraudulent use of the Website; (iv) diagnose and repair errors, and in cases of abuse, track and mitigate the abuse; and (v) remember your preferences. Particular cookies to note on our Website include:

• Essential. We use essential cookies which are necessary to authenticate users, prevent fraudulent use of the Website, and to allow the Website and its features to function properly. If you do not provide this information, we would not be able to provide the service.
• Functional. We use functional cookies to provide enhanced functionality and personalization, to remember your login information, to remember your preferences, to diagnose server and software errors, and in cases of abuse, track and mitigate the abuse. You can revoke your consent by following the instructions in the YOUR PERSONAL INFORMATION CHOICES section below.
• Analytics. Analytics cookies allow us and our analytics providers to recognize and count the number of users to the Website, see how users interact with the Website and different functions, and when users are using the Website. We use this information to improve the Website. You can revoke your consent by following the instructions in the YOUR PERSONAL INFORMATION CHOICES section below.

To control the information collected about you using cookies and other technologies see YOUR PERSONAL INFORMATION CHOICES below.

Particular third-party cookies on our Website to note include:

• Facebook Pixel: We use Facebook Pixel to serve you ads on your social media based on your browsing behavior. Facebook Pixel sets a cookie on your device that allows your behavior to be tracked after you have been redirected to our Website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through the Facebook Pixel. However, the information collected via the Facebook Pixel is stored and processed by Facebook. Facebook may link this information to your Facebook account and use it for its own promotional purposes in accordance with Facebook's Data Usage Policy. You can opt-out of displaying Facebook ads and sharing by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook on your Off-Facebook Activity page.
• Google Ads: We use Google Ads to deliver advertisements to you and to track whether you have interacted with an advertisement we have placed elsewhere on the internet. Google Ads stores a conversion tracking cookie on your device when you click on our advertisement. The information obtained through the cookie is used to generate statistics and allows us to see the total number of users who clicked on our advertisements. We also use Google Ads to present to users of our Website advertisements across the internet and within the Google advertising network based on their visits to our Website. For more information, please review Google's privacy policy. To opt-out of targeted advertising by Google, you can go to Google's ad settings.
• Google Analytics: We use Google Analytics to collect information about your use of our Website for analytics purposes. We do not combine the information collected through Google Analytics with personally identifiable information. Google Analytics may also receive information about you from applications you have downloaded that partner with Google. Google will use and share the information collected through Google Analytics in accordance with its Terms of Use and Privacy Policy. To opt-out, you can download the Google Analytics opt-out browser add-on.
• Audience matching: we and our marketing platform, Klaviyo, may share limited contact information (such as a hashed or matched email address) with advertising partners so that we can show you, or people with similar characteristics, relevant advertising, and may use information such as your purchase history to help build these audiences.

In general, to disable cookies and limit the collection and use of information through them, you can set your browser to refuse cookies or indicate when a cookie is being sent. To opt-out of interest-based advertising generally, you can visit the Network Advertising Initiative or the Digital Advertising Alliance.

Profiling and automated processing. We may use automated tools to analyse information such as your past purchases and engagement to help us understand things like your likely value as a customer or when you might next make a purchase. Why? To help us run more relevant marketing and improve our services.

INFORMATION SHARING. We may share your personal information with our service providers that assist us in providing the Website. The legal basis is our legitimate interest in providing the Website efficiently. These service providers include our website and IT support and security, database provider, and email provider.

Do we share information with third parties?

We may need to make the personal information identified in this Privacy Notice available within Love to Dream, with service providers, or with other third parties. These instances include:

Within Love to Dream. We may share your personal information with our subsidiaries and affiliates for legitimate business purposes, general business management, and as permitted by law.

With Service Providers. We may share your personal information with our service providers that assist us in providing the Services. These service providers include email marketing service providers, digital marketing providers, customer relationship management providers, and payment processors. Examples of service providers:

• BigCommerceShopify: We use BigCommerceShopify as our eCommerce platform. You can read more about BigCommerce's policies hereShopify's policies here.
• Drupal: We use Drupal as our web content management system. You can read more about Drupal's policies here. (removed, stale, storefront runs on Shopify)
• AydenAdyen: We use AydenAdyen as our third-party payment processing provider. You can read more about Ayden'sAdyen's policies here.
• Klaviyo: marketing and communication platforms for surveys or electronic marketing messages from us. You can read more about Klaviyo's policies here. Klaviyo: email and SMS platform. Your information (such as contact details, order history and website activity) is shared with Klaviyo as part of our standard business systems, to communicate with you and manage your customer relationship. Where you've given consent, we and Klaviyo may also use this information to send you marketing messages, and to share limited information (such as a matched or hashed email address) with advertising platforms so relevant advertising can be shown to you or similar audiences. You can read more about Klaviyo's policies here.
• We also work with additional analytics, personalisation and marketing partners, integrated through our ecommerce platform and Klaviyo, to help us understand and improve the shopping experience.

In the Event of a Corporate Reorganization. In the event that Love to Dream enters into, or intends to enter into, a transaction that alters the structure of Love to Dream, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our assets, Love to Dream will share your personal information with third parties for the purpose of facilitating and completing the transaction. Love to Dream will also share your personal information with third parties if Love to Dream undergoes bankruptcy or liquidation, in the course of such proceedings.

We only share the minimum information necessary, and third parties are prohibited from using your information for any other purpose.

We require our suppliers to comply with relevant privacy laws, regulations, principles and codes, to protect personal information (including any sensitive information) that they may collect, hold or disclose while interacting with you.

Legitimate Interests. Your personal information may be used from time to time to participate in free prize draws or competitions. We may process your personal information where we have a legitimate business interest in doing so, such as to prevent fraud, keep our website and systems secure, understand and improve our products and services (including through analytics), and administer competitions, surveys and prize draws. Where we rely on legitimate interests, we consider and balance any impact on you before processing your information.

Your Personal Information Choices

Correct or View Your Information. You may access your account to correct or view certain personal information you have provided to us and which is associated with your account.

Cookies. All session cookies are temporary and expire after you close your web browser. Persistent cookies can be removed by following your web browser's directions. To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit aboutcookies.org. Please note that each web browser is different. For information on reviewing or deleting cookies from specific browsers, click on the appropriate browser: Firefox, Firefox iOS, Firefox Android, Safari, Safari Mobile, Chrome, Internet Explorer, Microsoft Edge, Opera. If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of our Website may not function properly.

Opt Out of Online Advertising. Some of the companies that provide advertising services on our Services may participate in industry-developed programs designed to provide consumers with choices about whether to receive tailored ads based on your online activities. To learn more and to opt out, please visit the websites of the Network Advertising Initiative and the Digital Advertising Alliance. To successfully opt out, you must have cookies enabled in your web browser, and you must opt out of each browser on each device you use.

Google Analytics. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on here.

Our mobile app uses its own separate analytics tools to help us understand app usage and improve the app experience. This is kept separate from the Website analytics described above.

Security and Storage

We understand that security is vital when purchasing online. Information you give us when setting up an account or purchasing from our store will be stored securely on our systems and we use sophisticated technology to ensure that all your personal and delivery details remain confidential.

We do not store payment card details and we use a trusted third-party payment processor to handle payment card transactions via a secure payment platform. They receive information needed to verify and authorize your payment, and are obliged to keep all of your personal information private.

Our security technologies and procedures are regularly reviewed.

Unfortunately, the transmission of information over the internet is not completely secure and we cannot guarantee the security of any information transmitted to our website. Any transmission is at your own risk and you should ensure that any payment transactions you make are made in a secure environment. We recommend that you keep confidential any personal security codes and passwords, and take steps to keep such details safe.

We will not use or disclose personal information without consent, unless permitted or required to do so by law or for the purposes of legal advice, audit, or the administration and management of our business (including service-monitoring). We may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent fraud or other crimes.

If You Are a Resident of Nevada

If you are a consumer in the State of Nevada, you may request to opt-out of the current or future sale of certain of your personal information. We do not currently sell any of your personal information under Nevada law, nor do we plan to do so in the future. If you have any questions regarding our data privacy practices, or would like to opt-out of the future sale of your personal information, please contact the applicable customer service department as set forth below:

Data Protection Officer
Little Beings PTY LTD, ABN: 1513 7054 641, trading as Love To Dream™
East Village Shopping Centre, T54, Level 3, 2-4 Defries Ave, Zetland, Sydney NSW 2017
Email: privacy@lovetodream.com

Do Not Track

We do not respond to Do Not Track ("DNT") requests. Do Not Track is a preference you can set in your web browser to inform Website and mobile applications that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Our Mobile App

If you use our mobile app, the information described above applies equally, including your child's date of birth or due date and, where you choose to provide it, their name. We do not collect your child's gender.

To deliver push notifications, we collect a device identifier or push token that allows us to send these to you. You can turn push notifications on or off at any time in your device settings.