Love to Dreams’™ journey began as the brainchild of founder and entrepreneur, Hana-Lia Krawchuk, with a passion for finding a simple, easy-to-use solution for parents struggling to establish sleep routines for their newborns and small children. Today, our range has expanded from the unique Swaddle Up™ to provide a portfolio of sleep solutions that cover children from birth through to four years old including bedding and sheets. Since 2009, Love to Dream™ has grown to become an award-winning brand available in over 50 countries that is loved and trusted by millions of parents around the world. We believe that today’s little dreamers are the shapers of tomorrow. With every product, we want to celebrate the power of sleep. Love to Dream™ is designed to brighten our world - one little dreamer at a time.
The Beginning - How it all started
Hana-Lia Krawchuk, founder of Love To Dream™ & the inventor of the Newborn to Toddler Sleep system™, knows that necessity really is the mother of invention.
Love To Dream™ is a real Australian success story. The journey began in 2008 when Hana gave birth to a beautiful baby boy, Elijah. Like many new parents Hana & her husband faced significant challenges in getting their newborn son to sleep. Challenges that lead to 18 months of sleepless nights, & hundreds of dollars spent on products that promised to restore the family’s sleep. Nothing worked.
Trial and Error
Trial-and-error & a mother’s intuition lead Hana to her first real glimpse of a solution: Elijah seemed to sleep better with his arms UP, rather than wrapped against his body as she, like most new mothers, had been taught to do. Reading & research seemed to confirm it - medical science suggests that babies really can sleep better if they have access to their hands for self-soothing. Using her skills as an experienced fashion designer, Hana spent many hours, days & weeks refining, simplifying, sampling & resampling the very first version of the signature Swaddle UP™. By the following year, Swaddle UP™ hit the stores of Sydney. Two weeks later it had sold out. The Love To Dream™ story had begun.
Love To Dream™ Today
Since then, millions of parents across the world have come to learn that Love To Dream™ products really work! In 2017, from a field of 2000 Australian businesses, Love To Dream™ was honored as a top 20 Winner of the Westpac Businesses of Tomorrow Award. The award recognizes the top 20 companies that are shaping Australia’s future through leadership and innovation. The Love To Dream™, Newborn to Toddler Sleep System, provides the highest level of quality with trusted sleep solutions to the very real parenting challenge of better quality and longer sleep for the whole family. Try our products today and experience how Love To Dream™ can help your family achieve a better night’s sleep too.
Made With Love
All our products are made to the highest quality standards and designed to last. Every aspect of our design and manufacturing process is thoughtfully considered.
Inspired By Families
We’re proud of the community we have created. From design to production, we continue to be inspired by the families and carers who love our products. Committed to creating sleep solutions that will be loved for years to come, our customer care team listens to feedback and concerns to ensure we can offer the best support every step of the journey.
Lead With Love
At Love To Dream™, family is at the heart of everything we do. To honour this, we’re committed to partnering with charity organisations that support families impacted by early infant death, bereavement, miscarriage, and still birth. We have proudly partnered with The Pink Elephant Network and First Candle to raise awareness of charities close to our heart.
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