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To help celebrate 'Rainbow Babies' Love To Dream™ is launching a NEW  Rainbow SWADDLE UP™ with $5 from every purchase donated to First Candle, a charity dedicated to reducing SIDS and providing bereavement support to parents through early miscarriage, pregnancy loss, and infant loss.

Parents now have a new way to celebrate their Rainbow Baby, while honouring the babies they lost, thanks to our new Rainbow SWADDLE UP™.


Sadly about 15-25% of recognized pregnancies end in miscarriage. However, hope is at hand for those parents, as 80% of women who experience a miscarriage will go on to experience a healthy pregnancy and deliver a Rainbow Baby.

Love To Dream™ Founder and CEO, Hana-Lia Krawchuk explains; "This initiative, together with the support of our wonderful retailers, will help raise much needed funds for First Candle, so they can support more families experiencing loss, while at the same time helping parents celebrate their rainbow babies and providing a symbol of hope to other families.”



“We are incredibly grateful to Love to Dream™ for their support of First Candle through the sale of the Rainbow Swaddle UP™. Rainbow baby is a term used for a baby born after a previous infant loss. This is a wonderful way to celebrate a new life and honour a baby who has passed," said Alison Jacobson, CEO and Executive Director of First Candle.  "The funds raised through the sale of the Rainbow Swaddle UP™, which promotes safe sleep, will help us in our mission to get every baby to his or her first birthday while continuing to support those families who have experienced a devastating loss.”

Find out more about First Candle and the incredible work they do.