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Our Story

Hana-Lia Krawchuk, founder of Love To Dream™ & the inventor of the Newborn to Toddler Sleep system™, knows that necessity really is the mother of invention.

Love To Dream™ is a real Australian success story. The journey began in 2008 when Hana gave birth to a beautiful baby boy, Elijah. Like many new parents Hana & her husband faced significant challenges in getting their newborn son to sleep. Challenges that lead to 18 months of sleepless nights, & hundreds of dollars spent on products that promised to restore the family’s sleep. Nothing worked.

Trial-and-error & a mother’s intuition lead Hana to her first real glimpse of a solution: Elijah seemed to sleep better with his arms UP, rather than wrapped against his body as she, like most new mothers, had been taught to do. Reading & research seemed to confirm it - medical science suggests that babies really can sleep better if they have access to their hands for self-soothing.

Using her skills as an experienced fashion designer, Hana spent many hours, days & weeks refining, simplifying, sampling & resampling the very first version of the signature Swaddle UP™. By the following year, Swaddle UP™ hit the stores of Sydney. Two weeks later it had sold out.  The Love To Dream™ story had begun.

Since then, millions of parents across the world have come to learn that Love To Dream™ products really work! In 2017, from a field of 2000 Australian businesses, Love To Dream™ was honored as a top 20 Winner of the Westpac Businesses of Tomorrow Award. The award recognizes the top 20 companies that are shaping Australia’s future through leadership and innovation.

The Love To Dream™, Newborn to Toddler Sleep System, provides the highest level of quality with trusted sleep solutions to the very real parenting challenge of better quality and longer sleep for the whole family.  Try our products today and experience how Love To Dream™ can help your family achieve a better night’s sleep too. 

Thanks for Sharing The Love™

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These are real reviews from real Love To Dream customers
177 Reviews
  • Site Reviews
  • Product Reviews
E
Verified Buyer
04/5/2017
Love it
Our baby sleeps so much better now he has his arms up and can self soothe by sucking on his hands. The light fabric was great for summer and those hot afternoon sleeps when it was too hot for much covering. Love it!
On Swaddle UP™ Summer Lite
A
Verified Buyer
04/4/2017
Brought as a baby shower
Brought as a baby shower present! :)
On Swaddle UP™ Original
J
Verified Buyer
03/23/2017
Comfortable material for Hot climate in Singapore!
My 6 months old love the swaddle, he has already outgrown the 50/50 and when I see this material I know I have to get more. He is still wearing them more like a bedtime routine :) Great product!
On Nuzzlin™ 0.2 TOG Sleep Bag
V
Verified Buyer
03/22/2017
Baby loves it
Baby loves it
On Nuzzlin™ 0.2 TOG Sleep Bag
B
Verified Buyer
03/20/2017
Swaddle Up winter warm
Fantastic!! These swaddles are the best invention, I wish I had them when I had my daughter 8 yrs ago she was the worst sleeper.
On Swaddle UP™ Winter Warm