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More Sleep FROM DAY ONE™

As world leaders in sleep innovation, we understand the importance of sleep for you and your baby or toddler. Our award-winning range of sleep solutions, from birth to 4 years old, were designed to help your little one achieve safer, better, longer sleep, FROM DAY ONE™. Helping the whole family achieve more sleep.




From birth until baby shows signs of trying to roll over

Medical research suggests that babies sleep better if they are swaddled & if they can self-soothe. SELF-SOOTHING™ is a natural way for babies to settle themselves back to sleep by sucking on their hands or gently rubbing their cheeks. 

Unlike traditional swaddles that keep a baby's arms by their side or across their chest, which babies often dislike, SWADDLE UP™ replicates your baby's behavior in the womb, allowing the natural ARMS UP™ position & movement of their hands to the mouth for true SELF-SOOTHING™.

The specially designed shape and snug fit also replicates the secure feeling of being in the womb, while ensuring your baby stays swaddled during sleep-time with no break-outs. SWADDLE UP™ is designed to be used from birth.






Use to transition from swaddling to 'arms-free'sleep.

As soon as your baby show signs of trying to roll, you must stop swaddling them & transition to 'arms-free' sleep. We understand that transitioning from swaddling can be tricky if your baby loves being swaddled and protests when you attempt.

However, both the SWADDLE UP™ TRANSITION BAG and TRANSITION SUIT have been specially designed to continue to provide a snug 'secure swaddled feeling' until your baby is ready to transition to independent sleep. They are effective, gentle and simple sleep solutions to help you transition a baby from being swaddled - all while preserving their cherished sleep routine.



Use from 6 months once baby is sleeping independently.

Our LOVE TO DREAM SLEEP SUIT™ and LOVE TO DREAM SLEEP BAG™ are wearable blankets that eliminate the need for loose blankets in the cot/crib and keep your little one warm during sleep-time.

The LOVE TO DREAM SLEEP SUIT™ is perfect for little wrigglers who are always on the go. It’s an ‘all-in-one’ versatile sleep solution, with legs and built-in feet, allowing your little one to safely move around their sleep space and play space.

The LOVE TO DREAM SLEEP BAG™ is great for little ones who love the feel of a roomy blanket.




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